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Sunday, November 8, 2026 · UTC
The Markets

Dollar General CEO says higher-income shoppers are trading down

Todd Vasos told Goldman Sachs' retail conference that even middle- to upper-income shoppers are acting like lower-income ones.

Marcus Vance
Markets Reporter
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As of 2026-09-22 04:53 UTC. Market figures are as the cited sources reported them at that time and may have moved since. This is news, not investment advice.
Dollar General CEO Todd Vasos said even middle- to upper-income shoppers are acting more like lower-income shoppers, a downbeat consumer assessment he delivered at Goldman Sachs' 33rd Annual Global Retailing Conference on Sept. 15.[1]